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How much is analytics worth to you? Well, if you use pay-per-click advertising for traffic, quite a bit. Shoemoney recently reported that PepperJam, a search marketing consultant/management company, successfully got one of its clients a $10,000 refund from Yahoo for invalid clicks. Read the full story and link to the article to see exactly how they did it Here.

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Found this site offering 101 Easy Ways to use Google’s Website Optimizer and was thoroughly impressed.

Many of the techniques are things anyone should do to try to optimize their conversion rate, whether using the new Google optimizer or not. These are time-tested tips from e-commerce and decades of direct marketing knowledge all rolled up into one page. Great job to the folks at conversion-rate-experts.com!

Web Analytics, Affiliate marketing, Adwords analytics | No Comments »